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How to Structure Content Hubs for SEO?

Do you want your website to rank better on Google? One smart way to do that is by creating a content hub. A content hub is a group of related articles. These articles are all connected to a single main page, known as the pillar page. Think of it like a wheel. The pillar page […]

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Does Google Hate AI Content? How to Make Google Love It?

Google’s latest core algorithm update has started penalizing websites that depend heavily on AI-generated content. Such content falls short of the quality benchmarks defined in Google’s official guidelines. However, AI can still be used effectively when paired with human input to create high-quality, valuable content that ranks well. Using AI as a content assistant rather […]

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What are Zero-click searches and How to Optimize for Them?

Have you searched for something on Google and found the answer right on the results page? You didn’t have to click on any link. That is called a zero-click search. Zero-click searches happen when Google shows the answer directly on the search results page. You don’t need to visit any website to get the information. […]

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How to Keep Visitors on Your Website Longer?

Do people leave your website just seconds after landing on it? You’re not alone.  Many websites struggle to keep visitors engaged. Getting traffic is important, but keeping visitors on your site is even more valuable. When users leave too quickly, it tells search engines that your content may not be useful. This hurts your SEO […]

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